Buyer Beware of Online "Hearing Aids"
Targeted online hearing aid advertising seems all pervasive, especially if you’re over 65 years of age. Ads on social media and other sites promise low-cost, discreet “hearing aids” that are suitable for anyone. That's not surprising considering 10% of the population has hearing loss and 80% of those with hearing loss have yet to purchase hearing aids. That's a big market to tap into and there are plenty of people trying to cash in.